Project presentation - Why do people switch to environmentally friendly modes of transport?

Jolanta Skalska's (Allianz pro Schiene e.V. Berlin) presentation at the 25th Conference on Operational Research EURO2012 Vilnius, 09.07.2012


Factors influencing behavioural change towards eco-friendly multimodal mobility

The USEmobility survey deals with mobility behaviour and its ongoing changes in six European countries. Which changes did happen in the mobility behaviour of European citizens in the last five years? What are their reasons for these changes? What is their current attitude towards the means of transport used? · The main objective of the USEmobility survey is to understand what moves European citizens to use more environmentally friendly means of transport with an extended focus on public transport and – on the other hand – what keeps them from doing so. · The USEmobility survey took place in 6 European countries in two phases in June / July 2011 and Sept/Oct 2011. For the survey, more than 10.000 interviews with swing users were performed in Austria, Belgium, Croatia, Germany, Hungary and the Netherlands. · The survey is based on two parts, a o Representative general national survey with at least 1.000 interviews per country of swing users who have changed their mobility behaviour and o Specific swing user surveys in ten selected regions / transport systems (links) with at least 400 interviews per public transport systems per region.


Report on interviews with decision makers and Best-practice list

In order to complete the picture of factors influencing multimodality, in Task 3.4 there have been interviews undertaken with decision makers in those regions already surveyed in Task 3.2. The target has been to obtain insight knowledge and understanding of the implemented measures for attracting customers. The regional interviews have been conducted with public transport authorities responsible for ordering transportation services, as well as with transport companies operating in the regions. Additionally, there have been interviews with representatives of civil society organisations (CSO’s) and science to get to know and understand successful measures for attracting customers also from their perspective. As a result, 23 interviews have been carried out. Once more, additional good practices that had not been revealed in one of the other tasks have been added to the “best-practice list”.


Set of Valid Data of Phases I and II

General Sample Design
The market research within the USEmobility project is a study on actual changes in the mobility behaviour reported by European citizens in six European countries.
The study has two main research domains:
· Country-Specific Survey (National Survey)
Changes in the general mobility behaviour throughout the whole country (6 countries)
· Case-Specific Survey (Regional Survey)
Changes in the mobility behaviour of current or former users of certain means of public transport in selected regions within the six countries (10 cases)
Ten regions have been selected (one to three per country) where substantial changes in the acceptance of public transport could be recorded in the last five years and where important insights into reasons for a change towards or away from public transport can be expected.


Re-tailored Questionnaire and Final Sample Plan per Country and Region for Phase 2

The general questionnaire has proven itself in phase 1. Taking into account information from over 3.000 interviews conducted this phase; there have emerged only minor issues that should to be corrected in phase 2. For a few issues the amount of information gathered is already sufficient for the final analysis after phase 1 and has not to be extended into phase 2, for example question 17 regarding environmental awareness and environmental behaviour.


Travellers change transport mode: implications for policy and providers.

USEmobility - Why people switch to eco-friendly mobility

Warum ändern Menschen ihr Mobilitätsverhalten?

Pourquoi les gens changent leur comportement de mobilité?

Zašto ljudi prelaze na ekološki prihvatljive načine prijevoza?

Miért választanak az emberek környezetbarát közlekedési módokat?